Marketing That Drives Revenue—
Not Waste
Paid Media • Demand Generation • Automation • Revenue Operations
Case Studies
Tractor Zoom
Assumed ownership of paid media after a previous agency delivered no measurable results, then expanded beyond recovery into full-funnel optimization.
Rebuilt campaign structure, refined targeting, improved creative alignment, and partnered cross-functionally to strengthen lead quality and acquisition reliability.
Lead Volume +750%
Pipeline Revenue $2.29M
Took paid media from zero-performance baseline to consistent inbound results
Established an automated acquisition foundation for ongoing growth
CI Web Group
Drove rapid growth by aligning paid media, and consultative sales execution. Identified and eliminated acquisition and conversion bottlenecks, resulting in multimillion dollar impact in under six months.
Led a team of 5 in restructuring the marketing department around new growth. Spearheaded a new service launch to meet market demand.
YoY Revenue Growth +500%
CPA -41%
Return on Ad Spend (per $ spent) — $26:1 (market average 2:1 -4:1)
Improved lead quality and downstream sales efficiency
Blue Cardinal
Managed and optimized multi-location Google Local Service Ad campaigns across HVAC , electrical and plumbing brands in Texas. Facilitated and led executives in marketing strategy implementation.
Improved consistency and lead reliability for complex businesses with parallel service lines and billing models in highly regulated industries.
- Pipeline Revenue $9.1M annually
Leads Generated 800+
Ad Spend Managed $150K (Across Multi-location accounts)
Return on Investment (ROI) 1,031%
Client A
Designed and executed demand generation strategies combining content, social distribution, and paid amplification to grow audience, engagement, and inbound intent.
Built:
Content-led campaigns supported by paid distribution
Webinar and event promotion funnels
Channel-specific messaging (LinkedIn, Pinterest, paid social)
Why This Matters
Every campaign fed directly into lead scoring, lifecycle automation, and sales workflows.
- 4.5M – 7.7M impressions across social/content campaigns
- 272K – 455K engagements with sustained growth
- 110%–123% audience growth across channels
- High-intent traffic driven into CRM for nurture and sales follow-up
Client B
Developed and tested creative assets across paid and organic channels with performance as the primary KPI.
Supported:
Ad creative testing (copy, format, hooks)
Landing page UX aligned to conversion data
Creative informed by search intent and CRM insights
Why This Matters
Creative decisions were driven by data, and optimized continuously based on performance feedback loops.
- 63.89% conversion rate on custom built landing pages
- 2,200% increase in form submissions
- Clear attribution from ad click → contact → deal → revenue
- Improved sales response times and reduced lead leakage
Client C
Led demand generation initiatives focused on high-intent engagement, not just impressions, to support sales-driven campaigns and launches.
Implemented:
Campaign-specific landing pages and CTAs
Demand capture workflows for gated content
Messaging aligned to buyer stage and intent
Performance reporting across channels
Why This Matters
Content wasn’t created in isolation—it was built to support sales conversations and shorten buying cycles.
- 975K+ impressions from demand campaigns
- 45K engagements on high-intent offers
- 29K engaged audience members feeding downstream re-marketing and sales efforts
Client X
Rebuilt marketing operations and reporting to restore pipeline visibility and deal clarity across paid and organic channels.
Engineered:
Deal classification logic (New Business vs. Customer)
Lifecycle-based alerts and routing
Revenue reporting tied to campaign activity
CRM cleanup to support forecasting accuracy
Why This Matters
Marketing and sales moved from reactive guesswork to system-driven revenue visibility
- Supported multiple closed-won deals ranging from $500 to $180K+
- Enabled reporting across Q4 closed-won revenue exceeding six figures
- Improved sales confidence through clean, reliable pipeline data
Client Y
Created marketing and revenue infrastructure to support multi-channel attribution and pipeline reporting across paid and organic efforts.
Managed:
- Revenue and attribution dashboards
- CRM cleanup and lifecycle normalization
- Lead-to-deal visibility across campaigns
- Workflow automation to reduce manual processes
Why This Matters
Marketing performance became measurable beyond leads, allowing leadership to make confident budget and growth decisions.
Influenced 11,800+ contacts across campaigns
Enabled accurate attribution for six-figure revenue initiatives
Improved reporting clarity for leadership and sales stakeholders
Client Z
Constructed and maintained HubSpot workflows, lifecycle logic, and revenue reporting systems to ensure marketing performance translated into sales clarity.
Implemented:
Lifecycle stage automation (Lead → MQL → SQL → Customer)
Score-based routing and alerts for sales teams
Automated MQL date assignment, deal clarity, and ownership rules
New business vs. customer logic to prevent revenue misattribution
Why This Matters
We create systems that make sure sales knows who to call, when to call, and why.
- 63.89% conversion rate on custom built landing pages
- 2,200% increase in form submissions
- Clear attribution from ad click → contact → deal → revenue
Full-Funnel Growth, Built to Support Revenue
Paid media is only one piece of the system. We design and implement connected marketing and revenue operations that improve lead quality, attribution, and sales alignment across the entire funnel.
Before
Fragmented tools, unclear attribution, inconsistent lead quality, and marketing activity that doesn’t translate to revenue.
After
A connected growth system with clear funnel stages, aligned teams, reliable reporting, and marketing that supports predictable revenue.
